Distribution Basics

Signing with a distributor feels like a major milestone. For many brand owners, it feels like validation. You pitched, you negotiated, and someone finally said yes. But here’s the hard truth: Getting a distributor does not mean they will sell your brand. This misunderstanding is one of the most common and expensive mistakes alcohol brands

If you have an alcohol brand and you’re thinking about working with a distributor, this is one of the most important relationships you will ever manage. It’s also one of the most misunderstood. Many brand owners believe that once a distributor signs them, sales will naturally follow. The reality is very different. A distributor relationship